I ran 12,352 searches across Google Maps using the keywords a business would use when looking for an IT firm in Seattle and the Eastside. Network Architects does not appear in the top three rankings, but it does show up 78 other times, with an average rank of 73.
I ran 12,352 Google Maps searches from 1,544 physical locations, using 8 keyword phrases.
Network Architects appeared 78 times across this map grid, comprising 0.6% of all searches.
Network Architects appeared 0 times in the top three rankings.
I picked 8 things a business types into Google when it needs an IT firm. I searched Google Maps for each one from 1,544 spots spread over the Seattle and Eastside area, roughly one spot every half mile. Each search shows what a buyer standing at that spot would see. I also read the website and the Google Business Profile, and I looked at the reviews and at who links to the site.
The 8 searches:
Each dot is one place I searched from. Pick a search and a firm, and the dots show that firm’s rank from each spot.
Network Architects never reaches the top 3 from any of the 1,544 spots.
Pick a search
Pick a firm
Best rank 18th, and only within about a mile of the office. Appeared at 3 of 1,544 spots. Attentus Technologies holds 56% of the top-3 spots.
Best rank 15th. Appeared at 6 of 1,544 spots. TeamLogic IT holds 32% of the top-3 spots.
Not found anywhere. Executech holds 49% of the top-3 spots.
Best rank 60th. Appeared at 3 of 1,544 spots.
Not found anywhere.
Best rank 51st. Appeared at 41 of 1,544 spots. CyberStreams holds 65% of the top-3 spots.
Best rank 25th. Appeared at 3 of 1,544 spots.
Best rank 14th. Appeared at 22 of 1,544 spots. This is the best result in the whole survey, and it is for a search Network Architects does not want.
Cause 1
The main category on your Google profile is “Computer service”. The firms that win use “Computer support and services”. Your profile also lists “Computer accessories store” and “Computer software store”. Those two tell Google you sell parts over a counter.
Proof: Firms with the category “Computer support and services” hold 94.6% of the top-3 spots for “managed IT services”.
of the top-3 spots for “managed IT services” go to firms with the right category.
Fix: Change the main category and remove the two store categories. About five minutes.
Cause 2
Your Google profile and your website footer both say 10501 NE 38th Pl, Kirkland. But the footer address is a link. Click it and Google Maps opens at 10422 NE 37th Circle, Suite 102. A buyer tapping for directions goes to the wrong building, and Google sees two addresses for one firm.
different addresses: Google business profile vs website
Fix: Change one line in the footer. About ten minutes.
Cause 3
Your Google profile has 4 reviews. All are 5 stars. The oldest is from January 2021 and none has a reply from the owner. A typical top-3 firm in this area has about 30 reviews, somewhere between 20 and 40. Attentus Technologies has 159.
Proof: 4 reviews against a typical 30.
Network Architects
A typical top-3 firm
Attentus Technologies
Fix: Ask 10 happy clients for a review this month, and reply to every review you get.
Cause 4
Between November 2024 and April 2025 the profile published 65 posts. The last one is dated 30 April 2025. Nothing since.
Proof: 65 posts, then 18 months of nothing.
Posts on your Google profile, each month
65 posts, then 18 months of nothing
Fix: Post once a week. About fifteen minutes a week.
Cause 5
The site has 11 job-posting pages of 680 to 1,150 words each. It has 7 service pages of only 180 to 350 words each. The search term the site ranks for most is “network architect”, searched 2,400 times a month by people who want a job. The word “Seattle” appears on no page. No page has a main heading or a description for Google, and the blog is empty. The site also has no address data in the format Google reads.
Proof: The 11 job pages add up to 9,437 words. The 7 service pages add up to 1,528. About 6 words on hiring for every 1 on what the firm sells.
94 blocks: job pages
15 blocks: service pages
words on the 11 job pages
words on the 7 service pages
Fix: Rewrite the 7 service pages so they are longer, and name the cities you serve. About two to three weeks.
Cause 6
Your service pages take 9 to 13 seconds to show on a phone. The managed IT page takes 10.4 seconds. Google wants under 2.5.
Proof: The managed IT page takes 10.4 seconds against Google's 2.5. The technical health score is fine at 92 out of 100, so the problem is the speed, not broken code.
Your managed IT page
What Google wants
Time to show on a phone. Every service page takes 9 to 13 seconds.
Fix: Make the service pages show in under 2.5 seconds. Do it in the same pass as the rewrite in Cause 5.
Cause 7
There are 3,246 links to networkarchs.com from 2,835 websites. Nearly all of them are spam. 2,909 of those links use the identical text “Professional Link Building Services Helping networkarchs.com Websites Grow”. Someone bought a spam package at some point. About 4 real sites link to you.
Proof: 2,909 of 3,246 links carry the same sales text. 64 sites linked to you at the end of August 2026; 2,835 do today.
links point at your site
are real
lll-ll.com, comparemsp.com, intentwire.com, simplyhired.com
directories list your three top rivals and not you
Websites linking to you, counted at the end of each month
October 27, 2026
Fix: Get listed on the 57 business directories that already list all three of your top competitors. That is the shortlist for real links.
Cause 8
Below is every search where your site shows on the first pages of Google, with its position and how many times a month people type it. “Network architect” is a job title. People type it when they want that job, and your firm's name matches it word for word. Your 11 job-posting pages make the match stronger, so Google sends you job seekers. The word “architects” also brings in people who want a building architect.
Proof: All 8 searches below are job searches or building-architect searches. None of the 8 buyer searches is on the list.
buyer searches where your site shows on the first pages of Google.
You're #5 · 2,400 searches a month
Looking for a network architect job
You're #6 · 2,400 searches a month
Looking for a network architect job
You're #6 · 2,400 searches a month
Looking for a network architect job
You're #7 · 2,400 searches a month
Looking for a network architect job
You're #5 · 1,000 searches a month
Job seeker, landing on your careers page
You're #31 · 1,000 searches a month
Job seeker
You're #7 · 30 searches a month
Looking for a building architect
You're #10 · 30 searches a month
Looking for a building architect
Fix: Build the service pages around the buyer searches, starting with “managed IT services”. It is the same work as Cause 5.
How often each firm is in the top 3, within 5 miles of your office
CyberStreams
Attentus Technologies
TeamLogic IT
Dynamic Computing
Executech
Intelligent Technical Solutions
Network Architects
The listings at the top of a Google search are ads. Every time someone clicks one, the IT firm that placed it pays Google. The price is set by auction.
In the Seattle area, one click on “IT support for small business” costs $226.55. One click on “managed IT services” costs $93.89. That is what IT firms have decided a single visit from one of these buyers is worth to them.
Under the ads sit the free listings, the map and the regular results. People click those too. Nobody pays Google for it. If you rank there, you get the same buyers your competitors are paying for, and you pay nothing per click.
“Computer repair near me” costs $3.18 a click because that person wants a laptop fixed. The expensive searches are people shopping for a monthly contract.
20 searches a month
260 searches a month
480 searches a month
390 searches a month
110 searches a month
260 searches a month
260 searches a month
5,400 searches a month
The higher the price, the more a firm expects to earn from that buyer, and the free listings reach the same buyers.
I ran this check for free to start a conversation. If you want help with the other fixes, or just want to ask why one number looks the way it does, I will talk it through with no pitch.
Talk to ToolforgePrepared by Douglas Mallett
Founder, ToolForge.ai
(206) 619-3372