Pick a search
Pick a firm
Best rank 18th, and only within about a mile of the office. Appeared at 3 of 1,544 spots. Attentus Technologies is in the top 3 at 56% of spots.
Best rank 15th. Appeared at 6 of 1,544 spots. TeamLogic IT is in the top 3 at 32% of spots.
Not found anywhere. Executech is in the top 3 at 49% of spots.
Best rank 60th. Appeared at 3 of 1,544 spots.
Not found anywhere.
Best rank 51st. Appeared at 41 of 1,544 spots. CyberStreams is in the top 3 at 65% of spots.
Best rank 25th. Appeared at 3 of 1,544 spots.
Best rank 14th. Appeared at 22 of 1,544 spots. This is your best rank in the whole survey, and it is for a search Network Architects does not want.
Cause 1
The main category on your Google profile is “Computer service”. “Computer support and services” is on your profile too, but only as a side category. The firms that win use it as their main one. Your profile also lists “Computer accessories store” and “Computer software store”. Those two tell Google you sell parts over a counter.
Proof: Firms whose main category is “Computer support and services” hold 94.6% of the top-3 spots for “managed IT services”. Firms whose main category is “Computer service”, like yours, hold 0.8%.
of the top-3 spots for “managed IT services” go to firms with “Computer support and services” as their main category.
Fix: Make “Computer support and services” your main category and remove the two store categories. About five minutes.
Cause 2
Your Google profile and your website footer both say 10501 NE 38th Pl, Kirkland. But the footer address is a link. Click it and Google Maps opens at 10422 NE 37th Circle, Suite 102, the building next door. That is also the address on your BBB listing. Your address does not match itself across the web, and Google counts that against you.
different addresses: Google business profile vs website
Fix: Change one line in the footer. About ten minutes.
Cause 3
Your Google profile has 4 reviews. All are 5 stars. The oldest is from January 2021 and none has a reply from the owner. I looked at every firm that reached Google's top 3 for “managed IT services” anywhere from Everett to Olympia. Half of them have at least 25 reviews. CyberStreams' Seattle profile has 147.
Proof: 4 reviews against 25 for the middle firm in the top 3.
Network Architects
The middle top-3 firm
CyberStreams, Seattle
Fix: Ask 10 happy clients for a review this month, and reply to every review you get.
Cause 4
Between November 2024 and April 2025 the profile published 65 posts. The last one is dated 30 April 2025. Nothing since.
Proof: 65 posts, then 18 months of nothing.
Posts on your Google profile, each month
65 posts, then 18 months of nothing
Fix: Post once a week. About fifteen minutes a week.
Cause 5
The site has 7 hiring pages: 4 job postings of 680 to 830 words each, plus the careers, openings and apply pages. It has 7 service pages of only 180 to 350 words each. The busiest search the site ranks for is “network architect”, a job title that matches your name. About 2,400 people a month search it across the US, mostly to learn what the job is. The word “Seattle” appears on no page. No page has a main heading or a description for Google, and the blog is empty. The site also has no address data in the format Google reads.
Proof: The 7 hiring pages add up to 4,834 words, counting menus and the apply form. The 7 service pages add up to 1,528. Without the menus and the form's country list it is about 3,300 against 1,200. Either way, nearly 3 words on hiring for every 1 on what the firm sells.
48 blocks: hiring pages
15 blocks: service pages
words on the 7 hiring pages
words on the 7 service pages
Fix: Rewrite the 7 service pages so they are longer, and name the cities you serve. About two to three weeks.
Cause 6
Your service pages take 9 to 13 seconds to show on a phone. The managed IT page takes 10.4 seconds. Google wants under 2.5.
Proof: The managed IT page takes 10.4 seconds against Google's 2.5. A crawler scores the site's technical health at 92 out of 100, so speed is the bigger problem. The crawl did find 25 broken files, which the rewrite should clear up too.
Your managed IT page
What Google wants
Time to show on a phone. Every service page takes 9 to 13 seconds.
Fix: Make the service pages show in under 2.5 seconds. Do it in the same pass as the rewrite in Cause 5.
Cause 7
There are 3,246 links to networkarchs.com from 2,835 websites. Nearly all of them are spam. 2,909 of those links use the identical text “Professional Link Building Services Helping networkarchs.com Websites Grow”. They come from throwaway .shop and .site domains that spray links at many sites at once. Nothing shows you paid for them, but they bury your real links. Fewer than 10 outside sites link to you for real.
Proof: 2,909 of 3,246 links carry the same sales text. 64 sites linked to you at the end of August 2026; 2,835 do today.
links point at your site
are real outside sites
comparemsp.com, intentwire.com, simplyhired.com, theorg.com
sites link to Attentus, CMIT and TeamLogic and not to you. About 15 to 20 of them are business directories.
Websites linking to you, counted at the end of each month
October 27, 2026
Fix: Get listed on the business directories in that 57, such as Superpages, ChamberofCommerce.com, n49, Storeboard and GoodFirms. That is the shortlist for real links.
Cause 8
You do show up on Google. Below are the busiest searches where your site ranks. Most are people looking up “network architect”, a job title that matches your name word for word, or looking for that job. Two are people looking for a building architect in Kirkland. None is a business shopping for IT help.
Your four job postings make that match stronger, so Google sends you people who want to be a network architect, not people who want to hire one.
Proof: I ran the 8 searches your buyers type, such as “managed IT services” and “IT support”, from your office's location. I checked every result Google returned, between 38 and 99 for each search. Your site is not in any of them.
buyer searches where your site appears at all.
Plus 3 close variants. You're #5 to #7 in the US · 2,400 searches a month for all four together
Looking up the job title
Plus “computer network architect jobs”. You're #5 and #31 in the US · 1,000 searches a month for both together
Job seekers, landing on your careers page
You're #7 · 30 searches a month
Looking for a building architect
You're #10 · 30 searches a month
Looking for a building architect
Fix: Build the service pages around the buyer searches, starting with “managed IT services”. It is the same work as Cause 5.
How often each firm is in the top 3, within 5 miles of your office
CyberStreams
Attentus Technologies
TeamLogic IT
Dynamic Computing
Executech
Intelligent Technical Solutions
Network Architects
The listings at the top of a Google search are ads. Every time someone clicks one, the IT firm that placed it pays Google. The price is set by auction.
In the Seattle area, Google's records show past clicks on “managed IT services” averaging $93.89. Advertisers bid $20 to $47 a click today just to hold the top ad spot. That is what IT firms have decided a single visit from one of these buyers is worth to them.
Under the ads sit the free listings, the map and the regular results. People click those too. Nobody pays Google for it. If you rank there, you get the same buyers your competitors are paying for, and you pay nothing per click.
“Computer repair near me” averages $3.18 a click because that person wants a laptop fixed. The expensive searches are people shopping for a monthly contract.
20 searches a month
260 searches a month
480 searches a month
390 searches a month
110 searches a month
260 searches a month
260 searches a month
5,400 searches a month
The higher the price, the more a firm expects to earn from that buyer, and the free listings reach the same buyers.
I ran this check for free to start a conversation. If you want help with the other fixes, or just want to ask why one number looks the way it does, I will talk it through with no pitch.
Talk to ToolforgePrepared by Douglas Mallett
Founder, ToolForge.ai
(206) 619-3372