A free Google Maps check

I searched Google Maps 12,352 times for an IT firm. Here is where Network Architects showed up.

I ran 12,352 searches across Google Maps using the keywords a business would use when looking for an IT firm in Seattle and the Eastside. Network Architects does not appear in the top three rankings, but it does show up 78 other times, with an average rank of 73.

12,352

I ran 12,352 Google Maps searches from 1,544 physical locations, using 8 keyword phrases.

78

Network Architects appeared 78 times across this map grid, comprising 0.6% of all searches.

0

Network Architects appeared 0 times in the top three rankings.

I ran 12,352 searches and watched who came up.

I picked 8 things a business types into Google when it needs an IT firm. I searched Google Maps for each one from 1,544 spots spread over the Seattle and Eastside area, roughly one spot every half mile. Each search shows what a buyer standing at that spot would see. I also read the website and the Google Business Profile, and I looked at the reviews and at who links to the site.

The 8 searches:

managed IT services IT support IT company IT services managed service provider cybersecurity services IT consulting computer repair

You appear only within about a mile of your own office.

Each dot is one place I searched from. Pick a search, and the dots show what rank Network Architects held from that spot.

Network Architects never reaches the top 3 from any of the 1,544 spots.

Pick a search

Top 3 Spots 4 to 10 Spots 11 to 20 Spot 21 or lower Not found

Best rank 18th, and only within about a mile of the office. Appeared at 3 of 1,544 spots. Attentus Technologies holds 56% of the top-3 spots.

From your parking lot you rank. From a mile away you vanish.

Standing at 10501 NE 38th Pl, “managed IT services”

3rd

A mile away, at best, any search

14th

I ran one extra search with Google Maps zoomed right in on the office, showing only a few blocks. In that small window there are hardly any other IT firms, so Network Architects came up 3rd for “managed IT services”, 1st for “IT support”, and 2nd for “IT company”. That is what you see standing at 10501 NE 38th Pl. A buyer a mile away sees Google comparing every IT firm in the region. There, Network Architects is 14th at best and usually absent. The big survey used Google's normal regional view. The extra search used a street-level view.

Eight things keep you off the map. The first takes five minutes to fix.

Cause 1

94.6%

of the top-3 spots for “managed IT services” go to firms with the right category.

1. Google thinks you're a computer shop.

The main category on your Google profile is “Computer service”. The firms that win use “Computer support and services”. Your profile also lists “Computer accessories store” and “Computer software store”. Those two tell Google you sell parts over a counter.

Proof: Firms with the category “Computer support and services” hold 94.6% of the top-3 spots for “managed IT services”.

Fix: Change the main category and remove the two store categories. About five minutes.

Cause 2

2

addresses, one firm.

10501 NE 38th Pl, KirklandYour profile and your footer text
10422 NE 37th Circle, Suite 102Where the footer link opens

2. Your website sends buyers to the wrong address.

Your Google profile and your website footer both say 10501 NE 38th Pl, Kirkland. But the footer address is a link. Click it and Google Maps opens at 10422 NE 37th Circle, Suite 102. A buyer tapping for directions goes to the wrong building, and Google sees two addresses for one firm.

Proof: Two addresses, one firm.

Fix: Change one line in the footer. About ten minutes.

Cause 3

4

Network Architects

30

A typical top-3 firm

159

Attentus Technologies

Google reviews

3. You have four reviews. The firms that beat you have about thirty.

Your Google profile has 4 reviews. All are 5 stars. The oldest is from January 2021 and none has a reply from the owner. A typical top-3 firm in this area has about 30 reviews, somewhere between 20 and 40. Attentus Technologies has 159.

Proof: 4 reviews against a typical 30.

Fix: Ask 10 happy clients for a review this month, and reply to every review you get.

Cause 4

Posts on your Google profile, each month

65 posts
18 months, 0 posts
Jun
2024
Sep
2024
Dec
2024
Mar
2025
Jun
2025
Sep
2025
Dec
2025
Mar
2026
Jun
2026
Sep
2026

65 posts, then 18 months of nothing

4. Your Google profile went quiet 18 months ago.

Between November 2024 and April 2025 the profile published 65 posts. The last one is dated 30 April 2025. Nothing since.

Proof: 65 posts, then 18 months of nothing.

Fix: Post once a week. About fifteen minutes a week.

Cause 5

94 blocks: job pages

15 blocks: service pages

Each block is 100 words.
9,437

words on the 11 job pages

1,528

words on the 7 service pages

5. Your website tells Google you're hiring, not selling.

The site has 11 job-posting pages of 680 to 1,150 words each. It has 7 service pages of only 180 to 350 words each. The search term the site ranks for most is “network architect”, searched 2,400 times a month by people who want a job. The word “Seattle” appears on no page. No page has a main heading or a description for Google, and the blog is empty. The site also has no address data in the format Google reads.

Proof: The 11 job pages add up to 9,437 words. The 7 service pages add up to 1,528. About 6 words on hiring for every 1 on what the firm sells.

Fix: Rewrite the 7 service pages so they are longer, and name the cities you serve. About two to three weeks.

Cause 6

Your managed IT page

10.4 sec

What Google wants

2.5 sec

Time to show on a phone. Every service page takes 9 to 13 seconds.

6. Your service pages take ten seconds to show on a phone.

Your service pages take 9 to 13 seconds to show on a phone. The managed IT page takes 10.4 seconds. Google wants under 2.5.

Proof: The managed IT page takes 10.4 seconds against Google's 2.5. The technical health score is fine at 92 out of 100, so the problem is the speed, not broken code.

Fix: Make the service pages show in under 2.5 seconds. Do it in the same pass as the rewrite in Cause 5.

Cause 7

3,246

links point at your site

4

are real

lll-ll.com, comparemsp.com, intentwire.com, simplyhired.com

57

directories list your three top rivals and not you

7. Almost every link to your site is spam.

There are 3,246 links to networkarchs.com from 2,835 websites. Nearly all of them are spam. 2,909 of those links use the identical text “Professional Link Building Services Helping networkarchs.com Websites Grow”. Someone bought a spam package at some point. About 4 real sites link to you.

Proof: 2,909 of 3,246 links carry the same sales text. 64 sites linked to you at the end of August 2026; 2,835 do today.

Fix: Get listed on the 57 business directories that already list all three of your top competitors. That is the shortlist for real links.

Almost all 2,835 linking sites appeared in the last two months. That is a spam package, not a reputation.

Websites linking to you, counted at the end of each month

Today: 2,835

October 27, 2026

2019 2021 2023 2025 Today

End of 2019: 3 sites. End of 2020: 3. End of 2021: 15. End of 2022: 30. End of 2023: 24. End of 2024: 37. End of 2025: 53. End of August 2026: 64. End of September 2026: 244. Today: 2,835.

Cause 8

0 of 8

buyer searches where your site shows on the first pages of Google.

8. The people who do find your site are not buyers.

Below is every search where your site shows on the first pages of Google, with its position and how many times a month people type it. The name Network Architects pulls in job seekers and people who want a building architect.

Proof: All 8 searches below are job searches or building-architect searches. None of the 8 buyer searches is on the list.

Fix: Build the service pages around the buyer searches, starting with “managed IT services”. It is the same work as Cause 5.

“architect networking”

You're #5 · 2,400 searches a month

Looking for a network architect job

“network architect”

You're #6 · 2,400 searches a month

Looking for a network architect job

“architect network”

You're #6 · 2,400 searches a month

Looking for a network architect job

“architecture network”

You're #7 · 2,400 searches a month

Looking for a network architect job

“jobs network architect”

You're #5 · 1,000 searches a month

Job seeker, landing on your careers page

“computer network architect jobs”

You're #31 · 1,000 searches a month

Job seeker

“architects kirkland wa”

You're #7 · 30 searches a month

Looking for a building architect

“architects in kirkland wa”

You're #10 · 30 searches a month

Looking for a building architect

Three nearby firms take the calls you are missing.

These ten firms hold the top-3 spots across the region, sorted by their share within 5 miles of your office. The first number is their share of all top-3 spots in the survey. The bar is their share within 5 miles of your office.

CyberStreams and Attentus hold most of the top-3 spots within 5 miles of you. Green: the three firms that hold the most.

CyberStreams
19.3% whole region176 Google reviews3 offices

Share of top-3 spots, within 5 miles of your office: 53.6%

Attentus Technologies
23.8% whole region159 Google reviews4 offices

Share of top-3 spots, within 5 miles of your office: 46.2%

TeamLogic IT
9.9% whole region135 Google reviews8 offices

Share of top-3 spots, within 5 miles of your office: 29.3%

Dynamic Computing
8.3% whole region

Share of top-3 spots, within 5 miles of your office: 16.6%

Executech
9.1% whole region

Share of top-3 spots, within 5 miles of your office: 8.2%

Intelligent Technical Solutions
9.7% whole region

Share of top-3 spots, within 5 miles of your office: 0.5%

AMS Technology
12.7% whole region

Share of top-3 spots, within 5 miles of your office: 0%

Cybertools
10.1% whole region

Share of top-3 spots, within 5 miles of your office: 0%

CompassMSP
8.6% whole region

Share of top-3 spots, within 5 miles of your office: 0%

Netsurit
7.6% whole region25 Google reviews1 office

Share of top-3 spots, within 5 miles of your office: 0%

Network Architects
0% whole region4 Google reviews1 office

Share of top-3 spots, within 5 miles of your office: 0%

Note on the percentage: If a firm shows 23.8%, it held 23.8 of every 100 top-3 spots across all 12,352 searches.

Your real competition near the office is CyberStreams and Attentus Technologies, with TeamLogic IT third. Together they hold most of the top-3 spots within 5 miles of you.

Each leader owns one search. Attentus takes 56% of the top-3 spots for “managed IT services”. CyberStreams takes 65% for “cybersecurity services”. Executech takes 49% for “IT company” and TeamLogic IT takes 32% for “IT support”.

Netsurit has 25 reviews and a single office in Puyallup. It still holds 7.6% of the region. Reviews help, but they are not the whole game.

Five of the ten stuff sales phrases into their Google business name, like “Attentus Technologies - Tacoma Managed IT Services”. Google's rules forbid it. Do not copy it.

A buyer who clicks one of these searches is worth about $94 to your competitors.

$94

what an advertiser pays for one click on “managed IT services” in the Seattle area

In the Seattle area, an advertiser pays about $93.89 for one click on an ad for “managed IT services”. That is what your competitors think one buyer visit is worth. “Computer repair near me” is searched 5,400 times a month, but a click on it costs $3.18, because those buyers want a laptop fixed, not a contract.

Advertisers pay $94 a click for “managed IT services” and $3 for “computer repair near me”.

“IT support for small business”
$226.55

20 searches a month

“managed IT services”
$93.89

260 searches a month

“IT company Seattle”
$32.82

480 searches a month

“IT support”
$27.16

390 searches a month

“managed IT services Seattle”
$26.72

110 searches a month

“IT company”
$14.80

260 searches a month

“IT services”
$4.94

260 searches a month

“computer repair near me”
$3.18

5,400 searches a month

The searches that lead to a monthly contract cost the most. The search that brings the most calls brings laptop repairs.

I ran this check for free to start a conversation. If you want help with the other fixes, or just want to ask why one number looks the way it does, I will talk it through with no pitch.

Talk to Toolforge

Data gathered October 27, 2026 from 12,352 Google Maps searches across 1,544 spots, plus a review of the website and the Google profile. Data cost: $9.02.